Service Design
Visual Design

3 weeks (April 2014)

Sharing Economies

For my final project in the Sharing Economies course, I designed Kitchen Commons, a community-owned kitchen library that enables neighbors in urban settings to share their kitchen resources. The sharing of resources is facilitated by a smartphone app (above) that allows members to search for appliances and contact other members to schedule pick-ups. Members also participate in monthly community events to get to know each other better.




Next, I isolated a target market and created three personas to represent the participants of this sharing economy service. Since I was designing for an urban audience, it allowed me to focus on transportation and exchange logistics suitable for an urban setting. 



I created a set of storyboards to show how individuals in a Kitchen Commons community interact and use the system to share kitchen appliances, as well as, the role of the host in facilitating these interactions.



To support the Kitchen Commons concept, I developed a series of models to explain the system and how it will operate. First, the Sharing System Map shows all of the primary and secondary players in the Kitchen Commons systems and the platforms where they will interact. Next, I used Alexander Osterwalder's Business Canvas Model to design a business model, including customer segments, partners, value propositions, and revenue streams. The Service Journey Map is a popular service design model to explain the service through the lens of what the customer is doing, thinking and feeling throughout an interaction with the service, as well as, any potential breakdowns and recovery solutions. Lastly, the Value Flow Model shows a balanced exchange of values between players in this system, which is vital to the success of a sharing economy service.